What Do Fort Lauderdale Real Estate Agents Do All Day Long?

Key Takeaways

The job of real estate agents in Fort Lauderdale is to ensure everyone else who is involved in a transaction is properly doing their jobs.

Agents need to be able to continuously and quickly shift gears to respond and adapt to the needs of customers.

So what do Fort Lauderdale real estate agents do? So many things. Attempting to explain what fort lauderdale real estate agents do all day long is like trying to explain what lawyers and doctors do on a daily basis. There is a lot more that goes into “handling legal issues” or “treating patients,” and the same is true for “assisting individuals with buying, selling or renting a property.”

Fort Lauderdale Real Estate Agents

From an individual’s first thought of making a real estate transaction to actually making the move (whether that is now in one month or in five years) the agent is the initiator, incubator, coordinator, action taker, personal concierge, scheduler, problem solver, resource person, transaction manager, the cutter of red tape, miracle worker, mediator, and chief officer of making things happen and anything else not part of these categories.

They might end up delegating some of those roles, but nothing is done without their input and oversight into what should be done and in what way.

An agent’s workday is unique, but typically there are no or little boundaries to an agent’s week and day. The following is how an agent’s workday tends to go:

Responding

In real estate, there is no such thing as official days off. There may be spans of time without having any scheduled appointments. However, there are always texts, emails, and questions to respond to.

No matter where they happen to be, agents are always “on.” In the instant response society that we live, there is no such thing as waiting until the next day.

If a client contacts them to ask about a property, the agent responds. If another agent contacts the to learn more about their listing or would like to show a property of theirs, they will respond to that as well.

If they do get an offer, they will work on it no matter the time, place, or day. In this business, there is no stopping and starting.

Despite what people may claim, it is almost impossible to ever shut down the communication. The workplace is any place that an agent happens to be and doesn’t mean an agent needs to go into the office to get started for the day. Work occurs on the go, during vacations, in the car, and at home.

This job frequently starts the night before or early in the morning before managing follow-up communications and emails – texts and phone calls about many different things from creating to-do lists for staff and assistants, to follow-up on transactions in progress, and reviewing feedback on listings.

Reviewing MLS activity

MLS activity is reviewed by Fort Lauderdale agents for any relevant listings and updates on any properties that are of interest to their sellers and buyers (solds, off the markets, back on the markets, under contracts, price changes, competitive lists, etc.) and communicate any relevant information to their clients.

Maintaining a database

Agents need to update their contact databases continuously with updates to current customer contact information, new customer information, new home anniversaries, birthdays, and much more.

Schedule showings

Agents put property itineraries together for clients who are making plans for house hunting trips, and that can involve multiple showings within a short time frame.

Getting those tours schedules demands a delicate balance that considers logistics and geography combined with unknown time constraints that might be imposed by sellers (“Today is not a good time, can you come on Friday instead?”)

Those sudden change in plans wouldn’t pose problems if that was the only thing that an agent had to do and if buyers were always local and had plenty of time on their hands. However, agents rarely work in conditions that are that flexible.

And according to Murphy’s Law, the property causing all of the scheduling problems will be the one that the buyer is most interested in. So agents need to find some way to make things happen.

Making connections

Agents take the initiative to reach out to make initial contact, provide advice on the real estate market, and discuss real estate needs with clients who have been referred to them.

They also conduct in-depth research on potential options for buyers and delve into market comparables to have an informed idea of what a seller’s house realistically can sell for.

Set and attend appointments

There are also many appointments – to meet sellers and buyers for initial consultations, to preview and tour properties, to meet with appraisers, inspectors and many other repair professionals, photographers, stagers, contractors, specialists, and more.

While attending meetings, business continues on with a flood of texts, calls, and emails.

Agents will often be juggling in those meetings with an active buyer who suddenly finds their dream home that they need to see immediately or with a seller they haven’t talked to for six months who calls and wants to meet right away.

Negotiate offers and manage the sale

Negotiating an offer can go for days or even weeks. After an offer is agreed on, a property will go under contract. This is just the start of things. This is not the time for high-fives or jumping up and down. It is quite the opposite, in fact. This is the time where things can go wrong.

Agents at that point need to ensure that everyone involved in the transaction does their job. No matter which side of the transaction they are representing – seller or buyer – the agent needs to ensure that everyone fulfills their obligations to the transaction promptly.

If there is a lender that is involved in the transaction, frequent and active communication is needed to ensure the loan process stays on track. ]]Agents will check in with the attorney’s office or title company to ensure the file is being handled properly and that all of the details are being handled. Also, they need to address any unexpected issues that might arise -such as a situation where there needs to be a power of attorney present since one of the buyers will not be in attendance, or a closing that needs to be mailed to a seller who is away.

There are unending tasks that an agent has to make sure gets done from the contract to the close and reminding clients to transfer their utilities and ensuring that the seller moves everything out of the house by the date the buyer takes possession legally, for more information visit this real estate agent youtube channel.

Problem-solving

Crisis management and problem-solving are often needed. It involves educating clients about what the realities are regarding what they are attempting to accomplish; gathering information on a property, association, or community; or troubleshooting many potential issues that might derail a property closing, transaction, or search.

Unlike many other jobs, there are no two days that are identical. One week might be plagued with numerous problems (home inspection issues, a buyer’s financing falls through, etc.) and then on another day, it could all come together in a very smooth way. But don’t worry, in this business, everything can change quickly.

There is also no guarantee that the hours you put in and the time that you spend will result in a guaranteed paycheck.

Agents can not bill for their effort and time they have put in giving information and advice, attending showings, showing properties, create and host consumer and broker open house events and much more.

A buyer might never buy; a seller might never sell, and the paycheck that the agent earns is affected by other people’s decisions and circumstances.

The enthusiastic buyer could have their job transfer fall apart. An unexpected medical condition may put a home search on hold. Or a seller might suddenly decide they actually love their house and don’t want to sell it after all.

If an agent is lucky, he or she might get a nice “thank you” but not much else.

Marketing

There are also business development and marketing that agents put into their expertise, knowledge, and brand. their videos, postcards, newsletters, websites, and other marketing pieces (custom property ads, social media posts, etc) don’t simply appear from thin air.

Agents devote a lot of resources and thought into each of their marketing pieces along with their execution and implementation, and where results are constantly tracked.

Briefly put, the real estate professional involves tons of multi-tasking, follow-up, prioritizing and re-prioritizing, figure out how to be at multiple places at the same time; juggling; coaching, advising and evaluating; responding; problem-solving and research; and lots of hand-holding.

Despite how they may be portrayed by reality television, agents don’t just ride around in luxury cars or have a chauffeur drive them up to the door for them to unlock. They don’t simply show up at a swanky place in designer clothes to negotiate a deal.

It may seem easy and glamorous, but showing client properties or putting a house on the market occurs in the middle of a very complex process.

Usually, branding, marketing, and developing top-of-mind presence comes first, and these are the things that motivate consumers to select an agent.

An agent is a catalyst for the overall process of renting, selling, or buying a property; and from this perspective, they help to keep the economy moving and growing.

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